Other standouts on THE EVOLUTION include “Like A Boy,” produced by newcomer Calvo and co-produced by Ciara “Crush,” a song co-written with Lil Jon (who played a key role in Ciara’s career by producing her massive 2003 hit single “Goodies”) “My Love,” co-produced by Brian Kennedy and Ciara which she describes as “a different kind of ballad, a song that speaks to the situation where a woman is basically telling a guy that she wishes he would have worked harder to keep the relationship going, that he didn’t make the effort. All I know is, it feels good with my soul!” “I felt the inspiration from artists like Michael Jackson, Prince, TLC, Jodeci, Madonna: there was a certain groove I wanted to have and I think we got it on THE EVOLUTION. There was a way music used to feel and I wanted to capture that,” Ciara states. “A lot of the music on this album was inspired by old school records. 1 singles – “Goodies,” and “1,2 Step,” and “Oh” – from GOODIES, her Grammy-nominated debut CD – have been eagerly awaiting her new CD, THE EVOLUTION, which includes chart and radio hit “Get Up” (from the “Step Up” soundtrack) and “Promise,” the Ciara-penned first single – with its steamy hot video directed by Diane Martel – another immediate hit for the singer/songwriter. The many music fans Ciara established worldwide through hit singles such as the three No. I toured with him so it was great having him on this record with me.” He also did “Can’t Leave ‘Em Alone” which features 50 Cent. A lot of the tracks on this album are energetic like “Make It Last Forever,” a real cool dance/party cut that Rodney (Jerkins) produced. “Pharrell (Williams) said he had a song for me but when we got in the studio, we ended up writing a song from scratch which was “I Proceed,” a track with a lot of energy. “What was really cool was that a lot of the producers I wanted to work with felt the same way about working with me,” Ciara says.
Working with key hit-makers such as Pharrell Williams, will.i.am, Lil Jon, Dallas Austin, Rodney Jerkins, Polow and new players like Calvo and Brian Kennedy, Ciara – whose 2004 debut album GOODIES sold over three million copies worldwide – was involved in the selection of producers for THE EVOLUTION as well as the development of the songs, a couple of which (such as “Do It,” produced by wil.i.am and “Crush,” a Lil Jon jam) were written on the spot in the studio. I had fun making my first album: with “The Evolution,” I had an actual plan of what I wanted to hear and the sounds I wanted on the record.” I co-wrote every song and co-produced many of the tracks on this record so it really reflects where I am as an artist. The title of her much-anticipated sophomore album says it all and as Grammy winning young superstar Ciara declares, “My second record is called “The Evolution” because I feel like I’m graduating to a whole new level creatively and musically.
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